My Story
My name is Amelie and I’m the very proud owner of ETHICA Beauty Bar, Ottawa’s first 100% cruelty-free, toxic-free and vegan beauty salon!
I’m sure you’re all a little curious to know how this business all unfolded. Although it was years and years in the making, I will try to make it brief!
In 2018 I decided to quit my very cushy and secure Government job to start this very business. Besides being desperate to get out of the Monday to Friday 9-5 grind, I felt empowered to be a part of a very personal and important movement: to live a 100% cruelty-free, toxic-free and vegan lifestyle.
With that lifestyle change came a huge awakening. I had realized that the majority of the things I owned and used on a daily, were unethical and harmful (in so many ways) to me.
With a lot of time spent reading up on what I should and should not use, replacing these items was surprisingly not that difficult. In fact, I was amazed to see that it was quite easy to attain. It was also a fantastic investment in my future.
However, I did struggle with one main thing: finding a beauty salon that offered 100% cruelty-free, toxic-free and vegan beauty services and products from beginning to end.
And that is when I had what we all know as my ”aha moment”!
I am beyond excited as the Owner of ETHICA Beauty Bar to offer everyone the opportunity to not only look their very best but to also feel good about being a part of the animal rights movement to end all cosmetic animal testing and to also be a part of the ban of toxins in every day cosmetic products.
With many people becoming aware of the harmful ingredients present in traditional nail polishes and other cosmetic products, ETHICA Beauty Bar works solely with modern cosmetic and cleaning products that are guaranteed to be 100% cruelty-free, toxic-free and vegan (therefore, no animal testing nor animal by-product ingredients).
Help us bring awareness of the harmful chemicals that are in most nail brands and other cosmetic products and finally end the inhumane cosmetic animal testing by immersing yourself in 100% quality and healthy beauty alternatives at a cost competitive and affordable price.
Amelie Palmer
Owner
ETHICA Beauty Bar Ottawa
